05-23-2019, 10:48 AM
Title tag is on of those those dinosaurs which has survived from the begin of search engine optimization. It was important for Yahoo Directory and also for Google directory in their eaily days to the end. But even today All major search engines still use the Title tag as a ranking factor. There are several things you need to consider before settle on a Title for a post or page.
01. It has to be catchy and click baiting as possible. Even thought this has no value as SEO it's the most important thing about the Title. Even if you rank #01 all keywords you want, there is no point if people don't click on it. If your title is not catchy and #2 , #3 sites have better titles then user would simple click those ignoring your site.
02. Unlike years ago, Now there are 2 engines, Google Search and Google Mobile Search. Mobile search uses shorter title. So you need to make sure what shows in desktops and what shows in mobiles. After all you have only about 156 characters to do it.
03. Keyword stuffing in title is taken as bad practice generally but its not same for all niches. Something many doesn't know is Google Algorithm has different subs for different niches depending on competition. All you have to do is doing a keyword search in Google. If there are sites rank in #1 #20 places with same keyword multiple times in keywords then thats a niche Google don't mind it.
04. Main keyword always should be near to begin of title. If you want to promote the brand name or site name as brand it should be in every title too. Like Keyword : SiteName.com
05. Always search Google for the related keyword and check what your competitors has used on titles. That would help you to create a better title.
01. It has to be catchy and click baiting as possible. Even thought this has no value as SEO it's the most important thing about the Title. Even if you rank #01 all keywords you want, there is no point if people don't click on it. If your title is not catchy and #2 , #3 sites have better titles then user would simple click those ignoring your site.
02. Unlike years ago, Now there are 2 engines, Google Search and Google Mobile Search. Mobile search uses shorter title. So you need to make sure what shows in desktops and what shows in mobiles. After all you have only about 156 characters to do it.
03. Keyword stuffing in title is taken as bad practice generally but its not same for all niches. Something many doesn't know is Google Algorithm has different subs for different niches depending on competition. All you have to do is doing a keyword search in Google. If there are sites rank in #1 #20 places with same keyword multiple times in keywords then thats a niche Google don't mind it.
04. Main keyword always should be near to begin of title. If you want to promote the brand name or site name as brand it should be in every title too. Like Keyword : SiteName.com
05. Always search Google for the related keyword and check what your competitors has used on titles. That would help you to create a better title.