11-04-2020, 04:59 AM
If you are to understand the midset of Apple you need to know the history of Apple inc. Not the technilogical history but the financial one.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Jobs was the one who ran the company but Apple computer was Steve Wozniak's invention. In 1980 Apple went public and did well for a while. Then they started having trouble and Steve Wozniak resigned. Some say Jobs got fired too and some say he resigned too. Anyway he also went away and started another company called NeXT. This didn't work for Apple as board of directors expected. Apple was going down. So shareholders booted the board and took guy called Gil Amelio as CEO to save the company. This guy decided to buy NeXT so they can bring Steve Jobs in again. This is in 1997. By then Microsoft has dominated the personal computer market with their cheaper Desktops.
By the time Jobs had taken over again Apple was just 90 days away from being bankrupt. Jobs contacted Bill Gates and ask him to invest 150 millon in non voting shares. Basically a loan. Gates ageered but with not just like that. Apple Had to job all law sutes they had against Microsoft (One was about MS stole the Desktop design from Apple). Also Apple had to use IE as the browser and let use to Mircosoft software like MS Office. Gates has to keep the shares for 3 years. So that's the agreement. At that time Microsoft was lot bigger company than Apple.
So fast forwarding to today, Apple become the frist tech company to reach 1 Trillion in value. To do that Jobs set goals based on 3 things. Always make shareholders happy, Always show profits by any means, Create only few quality products targetting rich people who would spend money. Steve jobs stayed as CEO till August 2011 and he resigned then and died 2 months after. So they are target is people with buying power and have no problem milking them. For tha, they have provided best quality products so customers can't complain. Rich Apple users gonna by the next Apple phone even if their current phone working perfectly fine. That works well for Apple Inc. too.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Jobs was the one who ran the company but Apple computer was Steve Wozniak's invention. In 1980 Apple went public and did well for a while. Then they started having trouble and Steve Wozniak resigned. Some say Jobs got fired too and some say he resigned too. Anyway he also went away and started another company called NeXT. This didn't work for Apple as board of directors expected. Apple was going down. So shareholders booted the board and took guy called Gil Amelio as CEO to save the company. This guy decided to buy NeXT so they can bring Steve Jobs in again. This is in 1997. By then Microsoft has dominated the personal computer market with their cheaper Desktops.
By the time Jobs had taken over again Apple was just 90 days away from being bankrupt. Jobs contacted Bill Gates and ask him to invest 150 millon in non voting shares. Basically a loan. Gates ageered but with not just like that. Apple Had to job all law sutes they had against Microsoft (One was about MS stole the Desktop design from Apple). Also Apple had to use IE as the browser and let use to Mircosoft software like MS Office. Gates has to keep the shares for 3 years. So that's the agreement. At that time Microsoft was lot bigger company than Apple.
So fast forwarding to today, Apple become the frist tech company to reach 1 Trillion in value. To do that Jobs set goals based on 3 things. Always make shareholders happy, Always show profits by any means, Create only few quality products targetting rich people who would spend money. Steve jobs stayed as CEO till August 2011 and he resigned then and died 2 months after. So they are target is people with buying power and have no problem milking them. For tha, they have provided best quality products so customers can't complain. Rich Apple users gonna by the next Apple phone even if their current phone working perfectly fine. That works well for Apple Inc. too.