[Littlemaster]

In my view, Apple trademark has great goodwill which they can use for overpricing their products. Some people won't buy cheap quality product or service. Apple is focusing these customers who think the more price the more quality product. If you are selling something in a cheap price the demand will get reduced after a while, you can't get high profit to make expenses in the future. While they take this high profit they can provide better service. There will be a policy strategy and plan for fixing the product price. Business is something which we need to learn customers' psychology. Overpriced items get much attraction.