[rudra]

thanks fChk. nice post. yes we all think it is better to be with the devil we know. until we don't. just check all the famous and not so famous lawsuits and it will be clear. now even Google has turned into a behemoth and gradually stopping the nicer projects that differentiated it.
it is kind of human nature. so it is always better to have control supervision over corporate from government. and maintain good competition.

in the example i provided in the opening post, there is no justification to why Google would filter this real link. the one that really was at the top a while ago. except may be it just had lower number of back links due to it not being popular.

ordering depending on number of backlinks and context signalling words are never going to get any better. we think about what we want and what the meaning is. so when someone will invent true language understanding and ways to do semantic search at human level, that company will win over Google.